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葡萄酒不同于普通快销品饮料,具有深厚的文化内涵。富隆一直保持着业内葡萄酒文化先驱者的地位,将葡萄酒文化推广作为产品和品牌推广的重要途径,于2006年在行业中率先成立了葡萄酒文化中心,文化中心于2016年正式更名为富隆美酒学院
Unlike typical fast consumer goods, wine is a product of cultural connotation. A pioneer in wine culture promotion, Aussino has strengthened its brand and product promotion by infiltrating wine culture. In 2006 Aussino took the lead among peers by establishing the first Wine Education and Publication Centre, which was renamed Aussino Wine Academy in 2016.

出版物
Publications

富隆美酒学院自成立起,编辑出版了一系列深受业内人士和葡萄酒爱好者好评的高品质葡萄酒刊物与文化书籍。
Aussino Wine Academy publishes a series of high quality wine publications, which have been well received among both industry insiders and wine lovers.

《美酒生活》杂志
Wine Life magazine

2005年富隆推出国内第一份葡萄酒专业刊物——《富隆酒讯》,得到国内外众多知名酒评家的认可和供稿。2007年,《富隆酒讯》更名《富隆美酒生活》,逐渐转型为季度出版的公开刊物。2015年,杂志创刊10周年之际,《美酒生活》改为半年刊。
Aussino Wine Life: Aussino published China’s first magazine on wine in 2005, Aussino Newsletter. It was well received and many renowned wine critics, both home and abroad, contributed to the magazine. In 2007, it was released under a new title Aussino Wine Life and transferred into a public quarterly magazine.Starting from 2015, amid the 10th anniversary of Wine Life, the magazine is published biannually.

富隆葡萄酒丛书
Aussino Wine Book Series

《葡萄酒导购》: 2011年隆重推出,为消费者深入浅出地介绍不同类型、产区和品种的葡萄酒的特点,并结合国内市场现状,引导消费者根据场合、价格、配餐来选购合适的葡萄酒。2013年将推出最新版《葡萄酒鉴赏与导购》。
Wine Buying Guide: Wine Buying Guide: Released in 2011, this guide helps consumers to understand the characteristics of wines of different classifications, producing region and varietals in today’s domestic market so that they can make wise purchase. Its updated version, Wine Appreciation & Buying Guide will be released in 2013.

《葡萄酒鉴赏手册》:2008年出版的国内第一本葡萄酒随身书,多次重印,畅销不衰。2012年推出黄金升级版,装帧小巧精美,内容简明实用,受到广泛欢迎。
Wine Guide by Aussino:Aussino Mini Wine Guide: First published in 2008, it’s the first wine pocketbook in China, in a fine, compact form with practical contents. Its premium updated version was released in 2012.

《葡萄酒指南》:本书带领读者由浅入深地进入葡萄酒的大千世界,逻辑性、实用性和指导性强,为中国读者建构葡萄酒文化知识体系,目前版本已是第六次修订。
Wine Guide:As its name suggests, this book acts as a tour guide through the world of wine. With its logical, practical and directive structure, the sixth version of book tries to establish a knowledge system on wine and wine culture for the Chinese consumers.

《葡萄酒名庄》:历时10年时间编写,6次修订,收录12个国家120多个国际知名酒庄。描绘酒庄辉煌历史,结合专家点评,为您推荐多款超高性价比名酿。投资名酒的重要参考、提升品味的必读书籍。
Wine Story:After six revisions over 10 years, this book presents the stories of more than 120 renowned wineries in 12 countries. The vividly illustrated history of the wineries, combined with comments from various wine experts, makes it an important reference for investment and purchasing of fine wines.

葡萄酒培训服务
Wine Training Services

富隆美酒学院是业界首家成为法国波尔多葡萄酒学院海外合作学校的机构,拥有多名专业葡萄酒培训讲师,为葡萄酒从业人员及爱好者提供极具特色的葡萄酒培训服务。目前主要课程包括
Aussino Wine Academy is the first Chinese partner of L’ecole du Vin de Bordeaux in the industry. With a strong lineup of professional wine educators, the Center provides unique wine training services for wine professionals and wine enthusiasts. Current available courses include:

1.连锁加盟及经销商培训课程:针对富隆加盟商和经销商的实际水平,开设有基础班、专业班、战略班课程,每月一期间插滚动开班
Training Course for Franchisees and Distributors: A monthly program rotated between Junior Class, Intermediate Class and Advanced Class, catering to different knowledge levels of Aussino franchisees and distributors

2.酒店餐饮从业人员培训课程:课程涵盖产品与产区知识、酒餐搭配知识、荐酒与侍酒技巧等,突出实用性
Training Course for Hotel and Restaurant Professionals: An utility-oriented program covering knowledge on wine classification and wine-producing regions, wine-food pairing, wine recommending and sommelier services

3.环球美食大赏:每月开设针对葡萄酒爱好者的周末主题课程,专业、新颖、趣味,将葡萄酒文化传授给普罗大众,引领潮流生活方式。 另外还有葡萄酒鉴赏课程(平日班)提供给广大爱好者。
Wine Appreciation Course: Theme courses are provided to wine lovers in weekends every month. By delivering such professional, creative and interesting courses, we have been promoting wine culture and leading the up-to-date life style. There’re weekday wine courses for wine lovers as well.

4.富隆-波尔多葡萄酒认证课程:波尔多葡萄酒学院专业的理论课程同国内市场情况相结合,全面介绍波尔多美酒品鉴知识。合格学员将获得波尔多葡萄酒学院颁发的官方证书
Aussino-Bordeaux Wine Appreciation Certificate Class: This program combines the theory contents of Ecole du Vin de Bordeaux and actualities in China to offer an overall guide on appreciation of Bordeaux wines. Qualified trainees will receive official certificate issued by Ecole du Vin de Bordeaux.

5.富隆-A+澳大利亚葡萄酒认证课程:澳大利亚葡萄酒管理局为中国市场设计的认证课程,详细地介绍澳大利亚葡萄酒及其多样的产区,深入了解澳大利亚葡萄酒的酿酒精髓。
Aussino-A+ Australia Wine Appreciation Certification Class: Specially designed for Chinese market by Wine Australia. It introduces all aspects about Australian wines and its diversified regions. You will study everything in winemaking of Australia.

6.法国布根地葡萄酒学院认证课程:探索世界上最名贵葡萄酒产区,掀开布根地神秘的面纱,品味布根地各大产区佳酿,洞悉收藏与拍卖的酒款。Bourgogne Wine Certified Course: Explore the world's most expensive wine region with Aussino! The course provides a general introduction on Bourgogne and guides you to appreciate the elegant Bourgogne wines.

7.专业的教学环境:中心设有49个座位,每位配置品尝用杯及倒酒桶等专业上课用具;一千多款酒瓶和各式精美礼品的陈列室;国际、国内葡萄酒及饮食专业杂志和葡萄酒文化书籍资料库
Professional education environment: There’re 49 seats. Each is equipped with tasting glass and spitter etc. The showroom for over 1000 wine bottles and exquisite gifts. The library consisting of international and national wine&food magazines and books.