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     二十多年前,我只是一位纯粹的葡萄酒爱好者。 95年我从澳洲回国,发现在国内可供选择的优质葡萄酒极为稀少,于是产生了一个梦想----把世界各地的美酒与文化带到中国和朋友分享,同时介绍给广大消费者。葡萄酒的本质中带着“时尚、健康”的重要元素,我相信日后必能在中国成为主流饮品。就这样,我创立了富隆酒业,成为中国进口葡萄酒的先驱。
     96年刚开始时,我们只是家代理两个澳洲酒品牌的小公司,到底如何发展壮大?在这个问题上,我一直坚信厚积薄发。我相信所有的努力和准备都是一种沉淀,一种铺垫, 都是为了将来某个时刻到来时,可以爆发出更强大的力量。精卫填海, 愚公移山, 这些古老的故事里的英雄之所以会成功, 靠的都不是力气而是毅力。创业可谓千辛万苦,二十年走过来,我们遇到了无数意想不到的困难。 在面对困难时, 我们拥有坚定的信念, 相信自己的事业一定能成功。在创业的过程中,我认为快速的成功是不现实的。 做企业有方法,但没有捷径。只有静下心来, 瞄准目标,脚踏实地干好每件事情,持续积累才有机会成功。企业的各种资源积累到一定程度,才能形成厚积薄发之势,才能发生质的飞跃。纵观发达国家的成功企业,无不以诚信闻名天下。创业只有回归到基础诚信,最终才能成功。所以二十年来,我们坚持“专业、诚信”的经营理念,成为顾客信赖的葡萄酒专家。脚踏实地地赢得了合作伙伴和广大消费者对富隆的信任,树立起富隆品牌在中国精品葡萄酒行业中的领先地位。
     今天的富隆已从二十年前的一家小公司发展成为行业的翘楚。我本人也在过往的十年里多次荣获世界最权威葡萄酒杂志《醇鉴》Decanter授予我“世界葡萄酒行业最具影响力的50人之一”的荣誉。现在我们拥有来自13个国家、200多个供应商的1000多款产品的独家代理权或经销权,拥有覆盖100多个城市的经销网络,拥有200多家直营和加盟零售店和8000多家不同渠道的销售合作伙伴,还拥有稳步发展的电商业务。我们在全国的直营和加盟体系雇用总人数超过2000人。我们自建了上万平米全天候恒温恒湿的国际标准葡萄酒物流中心,现已荣获海关批准成为保税仓。我们开设富隆美酒学院,在提供葡萄酒培训课程的同时,不但出版《美酒生活》杂志、各种葡萄酒丛书、DVD,而且推出电子课程、美酒生活APP等新媒体方式传播美酒文化。我们在以往的十几年来,每年在全国各地举办了上百场品酒普及晚宴或活动。现在富隆已是“中国特许连锁100强”企业,富隆酒窖被授予“国家级放心酒示范店”,“中国企业信用评级AAA级信用企业” 等众多荣誉。与此同时,我们也肩负起了更多的社会责任——从2008年开始成立富隆葡萄酒慈善基金,至今已捐建了6所富隆希望小学。此外,我们还积极支持和资助年轻艺术活动和公益,以及各类社会公益和体育活动。
    商业社会将来会高速发展和变化,学习能力是企业重要的核心竞争力。 没有学习的质量和速度,就没有创新的质量和速度,就没有企业发展的质量和速度。一个人要做到坚持学习,善于学习非常不容易。一个企业能做到坚持学习,善于学习更是难。所以我寄望全国富隆团队的每一位,都能勤于学习,善于学习,不断加强自己的学习态度。从而成为真正的学习型、创新型和高效型团队。
     未来,我们仍然要坚持“专业、诚信”的态度,“时尚、健康”的经营思路。让优质葡萄酒走进大众的生活,努力把葡萄酒推动成大众喜爱的重要生活元素。继续成为中国精品葡萄酒行业的标杆企业。我们还要与时俱进、创新前行、精益求精。把富隆建设成为业内最优秀的产品、物流、文化、营销和营运管理的平台:成为供应商、加盟商及各种渠道商的最佳合作伙伴;成为具有社会责任感的企业;成为消费者最信赖的葡萄酒专家。
     籍此机会,我要特别感谢在过去的二十年来给过富隆指导、关心、支持和欣赏的所有领导、朋友、顾客以及合作伙伴。衷心地感谢在富隆工作过、奋斗过的所有员工。感谢董事会的所有成员给予我最大的信任。
     专业、诚信二十载,感恩、感谢您同行!

Twenty years ago, I was little more than a wine lover. When I returned from Australia in 1995, I found there were very few choices of fine wines in the Chinese market. At that moment, I had a dream – to bring fine wines from all around the world to China and share with friends, and introduce wines to local consumers. The character of wine is seen as being “vogue and healthy”, and I believe it will become one of the major drink choices in China in the future. That is why I founded Aussino World Wines and pioneered the imported wine industry of China.

In 1996, our business was founded. We were a small importer with only two Australian brands in our portfolio. We asked ourselves what we could do to develop our company. I firmly believe in the act of accumulating strength. Effort and preparation continually accumulate and pave the way for initiative. The ancient legends of a bird that filled a sea with pebbles, and men who moved a mountain with their bare hands inspire us that perseverance, over physical strength, brings success.

A business must go through innumerable trials and tribulations as it grows. In these 20 years, we have met a number of unpredictable obstacles. Overcoming these difficulties, our resolve in believing that our business must become successful grew. From the beginning, I knew that quick success is not realistic. There may be many methods to run business, but no shortcuts. The only chance to be successful is to calm your mind, focus on your objective, have a “Keep Your Feet on the Ground” attitude, and accumulate your knowledge and experience.

Over a period of time a number of small changes occurred, and when these small changes accumulate to a critical threshold, a fundamental change or qualitative leap occurs. So tiny leaps abound which accumulate into heaps, preparing us for major new qualitative jumps.

Taking a wide observation of successful companies in developed countries, a pattern emerges – they are well-known and famous because of integrity. Businesses can only succeed with the fundamental golden rule of integrity. Over the past 20 years, we have persisted in our philosophy as “professionalism and integrity” – becoming one of the most reliable fine wine specialists to our customers. We are committed to this practical and realistic attitude, and have been accredited from our partners and customers. We built Aussino to be a leading brand in China fine wine industry.

In 20-year’s time, Aussino has transformed from a small company to a prominent company in the imported wine industry of China. I am honored to be given the title as one of the “50-person shaping the wines in your glass” in Decanter magazine’s “Power List”. Now we import wines from 13 countries, and over 200 suppliers with more than 1,000 labels in our portfolio. We have over 100 cities in our sales network coverage, over 200 owned or franchised retail stores, and more than 8,000 distribution partners in different channels. In addition, we also have a steadily growing E-commerce business. We have hired over 2,000 employees in our organization all over China.

We have built a logistics center to international standard, which is more than 10,000sm2. The whole warehouse runs on a commercial Cellar Climate Control system with the ultimate control over wine storage temperature and humidity. Moreover, with the approval of China Customs, our logistics center has officially become a bonded warehouse. We established Aussino Wine Academy to provide wine training courses, publish Wine Life Magazine, and various wine books and DVD. We also offer online courses, Wine Life APP and promotions of wine culture through online platforms. In the past few years, we have held over 100 wine dinners or events each year all around China. Now, Aussino has been awarded as one of the “Chinese Top 100 Franchisors”, “Enterprise Credit Evaluation AAA Class”. Aussino cellars have been awarded as a “National Trust Wine Cellar”. Most importantly, we carry on our social responsibilities. We have established the Aussino Wine Charity Foundation in 2008, and have already donated and built six Aussino Hope Primary Schools. Giving is an expression of gratitude for our blessings. And, we have supported and sponsored events for young artists, different kinds of social charity activities and sports events.

The commercial society is developing and changing rapidly, and good learning abilities have become one of the core competitions between every enterprise. Without the quality and velocity of good learning, enterprises will be hindered their ability from innovation and development. It is not easy to maintain learning as an individual. It is an even bigger challenge to a corporation. Therefore, I highly encourage every staff member to be diligent in learning – with right methods and a humble attitude. We work towards building Aussino to be a real team with high-educational commitment, creativity, efficiency and high-performance.

In the future, we should keep to our philosophy of “professionalism and integrity”, and management image of “vogue and healthy”. We will do our best to help wines permeate into people’s daily life and become a joyful element of life. We will continue to be the role model of Chinese fine wine industry. We will also need to keep pace with the times, to have inventive progression, and excelled excellence. We need to build Aussino be the most outstanding platform of products, logistics, culture, marketing, and operations management; to become the best partner for suppliers, franchisees, distributors, and all business connections; to become an enterprise with social responsibility, and to be the most reliable fine wine specialist for our consumers.

With this opportunity, I would love to express my sincerely thanks to our friends, customers and business partners, who have given us lots of advice, support, acceptance and appreciation in the past 20 years. I would love to deeply thank our staff who have been striving with all their effort and working powerfully with us. I would like to thank our board of directors, who have given me the best of their trust. Thank you!

With 20 years of professionalism and integrity, we feel grateful and thankful of being on this journey with you!